Store Layout

A recent survey indicates a changing consumer habit: “Two-thirds of today's consumers do not use a shopping list.” What this means; with the exception of a few specific items which trigger the shopping visit, most of our customers purchase on impulse - decision taken at the point-of-sale called the “Moment of Truth”.  This makes it all the more important and critical for us to be careful in taking the following decisions:

1. Category Role and its Visibility – Specifically the impulse categories & locations

2. Impactful Communication to Avoid Blockage and clutter within the store

3. Generating Customer Appeal to induce Impulse Purchase at strategic locations like 

   • Outlet front

   • Entrance; 

   • In-store

   • Category shelf ; etc.

4. Managing the Traffic flow through Category Site and shelf Layout. Understanding the high traffic flow areas and improving the layouts

5. Placement of Display Hardware & Merchandising Material 

6. Regularly implement the category Plan-o-grams